New York magazine is reporting that the paper’s new “photo op” was a big success.
“The Times was really hit by the election, and we needed to be able to have a moment where people could come to see the paper,” says a source.
“We really had to have an opportunity to really do something for people.”
As part of the photo op, the paper published an article that featured a woman who looked like her, wearing a red dress and carrying a huge stack of newspapers.
She was a model for the upcoming Fashion Week, but it wasn’t long before the Times decided to make her the face of the new “post-election” edition.
The photo op was so popular that the New York Post was able to secure a print run for a special edition of the paper with a similar look.
The Times also added a new “newscast” section, and the paper has announced plans to host a “postelection” event on May 18.
And while the Times has not announced any plans to reprint the photo-op article, the new cover design is set to appear in the paper soon.
Read more about the Times’ photo op here.
The New York Times Photo Op Now Available to Watch Now: